Activations and launches
Brand activation food carts
A promotional food cart is a touchpoint people seek out rather than avoid. We dress it in your campaign, serve something tasty and every serving leaves with your logo. It works for product launches, openings, street marketing, sampling and shopping centres.
Why it works
Promotional carts people look for
Attract without interrupting
Nobody turns down ice cream or popcorn. People come over of their own accord.
The campaign on the cart
Panels, wraps or canopy with the campaign artwork, not just the logo.
Data and social
A sign with a QR code, a hashtag or a sign-up in exchange for a serving. You measure the results.
Food in your colour
Sweet popcorn or candy floss in the brand colour: a photo that shares itself.
Ideas
How to use a food cart in your brand activation
- Product launch. The cart sits next to the product: guests come for a serving and see it on the way. The XXL popcorn wagon works as a centrepiece thanks to its size and fairground canopy.
- Sampling. If your product is something to eat or drink, the cart can be the platform for tasting it. Tell us your idea and we will see how to fit it in.
- Street marketing. In a square, on a beach or outside a shop, an ice cream cart or a slush cart in summer draws a crowd in minutes.
- Shopping centres. Weekend or seasonal campaigns (sales, back to school, Christmas) with a cart dressed in the centre's or brand's identity.
- Openings. A new shop or office, with candy floss to bring in local families.
More ideas for putting your brand on food in edible merchandising.
Production
Branding and logistics for your activation
In an activation, the look is everything. So we start from your campaign: we send the templates for each cart, your agency places the artwork and we produce the panels, the canopy if the cart has one, and the packaging. Popcorn cart panels need one working week of printing; printed packaging takes longer. Order with time to spare.
For outdoor activations, the cart needs cover or rain protection, a socket or generator and, if it stays several days, supervision. If the campaign tours several cities, we can plan a route from our base in Barcelona.
See all the options in branded food carts.
Results
How to measure an activation with a food cart
A promotional cart gives results you can count. The servings handed out tell you how many people came over: if the popcorn cart serves about 60 boxes an hour, you know each shift's reach. A QR code on the sign or the box lets you measure sign-ups, downloads or website visits.
Photos count too: a cart in your campaign's look, with popcorn or candy floss in your brand colour, gets shared on social media. If you suggest a hashtag on the sign, you can track it afterwards.
Carts for your campaign
The carts most used in activations
Vintage popcorn cart hire: our large XXL popcorn wagon
A red four-wheel wagon with a roof, built for events of 300+ guests
- Dimensions To be confirmed in your quote
- Weight To be confirmed in your quote
- Power To be confirmed in your quote
Large candy floss cart hire (XXL)
Our red four-wheel wagon with a roof, set up for candy floss
- Dimensions To be confirmed in your quote
- Weight To be confirmed in your quote
- Power To be confirmed in your quote
Popcorn cart and machine hire
The classic fairground cart, with your brand on the cart and the boxes
- Dimensions 157 x 50 x 94 cm (H x W x D)
- Weight About 43-45 kg, on wheels
- Power 1,600 W · standard 230 V socket
Candy floss cart hire
Freshly spun candy floss, in your brand colour, made in front of your guests
- Dimensions 87 x 97 x 52 cm without dome (H x W x D) · about 122 cm high with dome
- Weight About 20 kg, on wheels
- Power 1,200 W · standard 230 V socket · 120 cm cable
Artisan ice cream cart hire
Seven flavours on display, scooped to order, with your brand all over the cart
- Dimensions About 227.6 x 157 x 87.2 cm with canopy (H x W x D)
- Power Standard socket nearby
- Space The cart plus 1 m in front for the queue
Slush machine hire
Self-serve slushies in over 30 flavours, on a cart with your branding
- Dimensions 160 x 93 x 40 cm (H x W x D)
- Weight 31 kg
- Power 450 W · standard socket within 2 m
Activation questions
Can you set the cart up on the street?
Yes, if you have permission for the space. We need cover or rain protection and a power supply or generator.
Can the cart carry the campaign artwork?
Yes. The template is full colour: you can use the whole campaign, a message and a QR code.
Do you run multi-day or multi-city activations?
Yes. We hire by the day and can plan a route through several cities from Barcelona.
Can we hand out our own product from the cart?
It depends on the product and the cart. Tell us your idea and we will tell you how to fit it in.
How much time do you need to prepare the activation?
With branding, we recommend a month. Panels are printed in one working week, but printed packaging takes longer.
Your activation
Request a quote for your brand activation
Tell us about the campaign, location, dates and what you want to happen around the cart.